Welcome to Platinum
I'm Will, the founder and head coach, dedicated to helping you prevent and reverse the effects aging. My passion lies in empowering individuals to feel their best and achieve their health goals. Join us on this journey to a healthier, more vibrant you.
My Story
I’ve worked in the fitness industry since 2010, and throughout that time, I’ve consistently worked with ageing adults — helping them move better, feel stronger, and live more confidently.
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After relocating to London in 2017, I completed a Master’s degree in Strength & Conditioning and published research exploring the connection between strength and lower-body injury risk. I also spent time working with elite athletes at the NFL Academy, but it was through ongoing collaboration with physiotherapists that I discovered what truly motivates me: helping people regain strength, function, and independence as they age.
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Over the years, I’ve supported clients across a wide spectrum — from those rebuilding the confidence to take stairs again, to those training and performing at a high level within their age group. That range of experience has shown me that ageing doesn’t have to mean decline — and that the right, individualised programme can empower anyone, no matter where they’re starting from.
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This service was built to provide exactly that: expert-guided, highly personalised movement support designed to reduce the effects of ageing and help people live the way they want, for longer.
